ARMANI – Privé fragrances

How to bring the niche perfumery ARMANI / PRIVÉ to life within the GIORGIO ARMANI BEAUTY digital flagship ?

Art Direction / Strategic planner / UX Design / UI Design / Project Management

The answer

Niche perfumery analysis, and definition of the 5 most representative personae and their favorite customer path to discover luxury fragrances.

Creation of a dedicated space to ARMANI PRIVE inside the e-commerce platform, with its own codes and design.

Adaptation for eretailers, and creation of e-retail guidelines.

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