ARMANI – Privé fragrances
How to bring the niche perfumery ARMANI / PRIVÉ to life within the GIORGIO ARMANI BEAUTY digital flagship ?
Art Direction / Strategic planner / UX Design / UI Design / Project Management
The answer
Niche perfumery analysis, and definition of the 5 most representative personae and their favorite customer path to discover luxury fragrances.
Creation of a dedicated space to ARMANI PRIVE inside the e-commerce platform, with its own codes and design.
Adaptation for eretailers, and creation of e-retail guidelines.
