CHLOE – Atelier des Fleurs digital experience.

How to recreate on-line the selling ceremony & personalization experience for Chloé’s niche fragrances ?

Art Direction / UX Design / UI Design / Project Management

The answer

Creation of a dedicated page on Chloé’s e-commerce website, presenting the Atelier des Fleurs concept, olfactive notes, perfumers, and a personalization module where you can create its own bouquet of 3 fragrances of if you were at a florist.

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