
CHLOE – Atelier des Fleurs digital experience.
How to recreate on-line the selling ceremony & personalization experience for Chloé’s niche fragrances ?
Art Direction / UX Design / UI Design / Project Management
The answer
Creation of a dedicated page on Chloé’s e-commerce website, presenting the Atelier des Fleurs concept, olfactive notes, perfumers, and a personalization module where you can create its own bouquet of 3 fragrances of if you were at a florist.
