CHLOE – Interactive experience / Fashion Week Milan

How to introduce to VIP clients Chloé’s Alphabet & its values in an interactive experience in boutiques ?

Art Direction / UX Design / UI Design / Development / Motion Design / Display

The answer

During the Milan’s Fashion week, creation of an interactive jukebox, allowing to discover Chloé’s Alphabet.

On the jukebox, each letter of the alphabet is linked to a Chloé’s history key visual, a musical track and a strong value of the brand.

The customer can now control the boutique music’s ambiance, having its name & favourite value appearing on  different large displays present all around.

International expansion of the app on tablets in boutiques in Asia.

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