CHLOE – Interactive experience / Fashion Week Milan
How to introduce to VIP clients Chloé’s Alphabet & its values in an interactive experience in boutiques ?
Art Direction / UX Design / UI Design / Development / Motion Design / Display
During the Milan’s Fashion week, creation of an interactive jukebox, allowing to discover Chloé’s Alphabet.
On the jukebox, each letter of the alphabet is linked to a Chloé’s history key visual, a musical track and a strong value of the brand.
The customer can now control the boutique music’s ambiance, having its name & favourite value appearing on different large displays present all around.
International expansion of the app on tablets in boutiques in Asia.