GUERLAIN – “Habit Rouge” interactive experience

How to renew the communication of Guerlain’s emblematic fragrance « Habit Rouge » by creating an interactive experience and pre-roll content ?

Art Direction / Film production / Post-production / Project Management

The answer

Production on an interactive experience, a face-to-face with the horse you have to train. To do so, the consumer has to learn perfuming gesture on front of the webcam.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google