GUERLAIN – « Habit Rouge » interactive experience

How to renew the communication of Guerlain’s emblematic fragrance « Habit Rouge » by creating an interactive experience and pre-roll content ?

Art Direction / Film production / Post-production / Project Management

The answer

Production on an interactive experience, a face-to-face with the horse you have to train. To do so, the consumer has to learn perfuming gesture on front of the webcam.

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