L’OREAL – Film « Savoir-Faire »
How to express L’Oréal’s savoir-faire in its luxury-products manufacturing process ?
Creative Direction / Copy-writing / Film Production / Post-production / Project Management
The answer
Creation of a savoir-faire film exploring all aspects of L’Oréal luxury product’s manufacturing process, revealing the expertise, the precise gestures and care inside the plant. It’s also an homage to all these employee devoting their life to luxury at the occasion of the 50th anniversary of Lassigny’s plant.